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What Do On- & Offline Casinos Do to Promote Whale Gambling?

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This article discusses how contemporary gaming halls and iGaming platforms entice big spenders to their VIP programs and what the whales really want to get.

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目录

  1. > The Allure of High Rollers: How Casinos Cater to VIP Players and Whales
  2. > What Characterizes a Casino Whale or High-Roller?
  3. > Casino Loyalty Programs – the Best Idea for an Emotional Rollercoaster
  4. > Personalised Experiences
  5. > A Whale of Bonuses

The Allure of High Rollers: How Casinos Cater to VIP Players and Whales

High rollers, or whales, are without a doubt highly special to casinos, both land-based and online ones. But, in the present day, the draw of high rollers extends beyond the luxurious perks defined by traditional standards.

The biggest appeal for modern high rollers is specificity and personal experience. And gambling establishments that adapt to these shifting priorities have a real advantage. Take, for example, the Vulkan Vegaslink outside website loyalty scheme. They provide a variety of cashback, match bonuses, and enticing prizes that function as more real-time returns.

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It's basic math: the more you spend, the more you should expect to get back! Yet, in reality, giving money and gaining benefits is all that whales want. They want more. This article points out a few observations concerning this issue.

What Characterizes a Casino Whale or High-Roller?

High rollers are sometimes associated with "whales" for their larger-than-life reputation for high-stakes activity and spending large sums of money on casino bets.

Whales may begin with $100,000 stakes and hike them to several millions of dollars on a single spin of a roulette wheel or hand at poker.

VIP programs used to be all about maintaining whales by enticing them with extravagant "perks" that ranged from free stays in luxury hotel suites to all-expenses-paid trips to prominent land-based locations. The main goal of these loyalty programs was to entice the fans of exorbitant stakes to place even larger bets.

Yet, with top-notch casino brands going online, casino tourism has lost some of its old charm, and plane tickets aren't as desirable as they used to be. The customer base for online gambling is also evolving, and a new species of high roller has emerged: the digital moguls.

The characteristics of these new-age whales are that they aren't willing to put their money at risk merely for the opulent allures of “things.” Instead, they seek activity and the emotional rollercoaster that comes with hefty investments.

Casino Loyalty Programs – the Best Idea for an Emotional Rollercoaster

According to a recent publication in the Las Vegas Sun News, Steve Cyr, VP of player development at the Westgate Las Vegas and an independent casino host, was quoted as saying that “the characteristics of a high roller have changed since he got into the industry in the 1980s.” Making a literal point of a friendly relationship and improving the premium player experience through an emotional approach are key components of today's loyalty programs.

Although it is not required by law, loyalty programs are given top priority because they have a significant impact on revenue and competitiveness.

Here's an example of a Vulkan Vegas loyalty program that doesn't give restaurant deals or vacation packages; instead, it follows a more competitive and progressive module delineated by clear and present returns that you can easily cash in.

The level system at VV Casino starts with players who have reached level 10, and the loyalty program continues all the way to level 99, where you can gain heightened value and a lasting impression.

Status   Levels Birthday Bonus   Cashback
Luxor   10 – 19 €30 3%
Caesars Palace 20 – 29 50 free spins in Pragmatic Play’s Big Bass Splash 3%
Bellagio 30 – 39 €45 5%
Wynn 40 – 49 70 free spins in Gamzix’s 3x3 Hold the Spin 5%
Paris 50 – 59 €60 7%
Escallibur 60 – 69 85 free spins in Endorphina’s Joker Stoker 7%
Venetian 70 – 79 €100 9%
New York 80 – 89 100 free spins in Spinomenal’s Book of Sirens 9%
Vulkan   90 – 99 €200 12%

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Personalised Experiences

Unlike amusement gambling, whale gambling is frequently associated with people who have great wealth and are ready to wager large sums of money in exchange for the possibility of even higher payments. When they give more, they deserve more, and below are some special rule requests that make sense:

• House edge variables;

• Friendlier rules on theoretical losses and RTP percentage;

• Special permissions for nighttime wagers;

• Personalized promotions like promo codes, birthday perks, and match bonuses;

• Dedicated VIP hosts and concierge services.

Not all gamblers have the same taste in prizes, such as limousine trips or the finest liquors; and because online casinos have raised the bar for players to negotiate regulations that improve their customer experiences, high-rollers tend to see it as a catch! Casinos, of course, seek to keep their advantage in these instances. But, because of the bigger stakes involved, they are ready to give friendlier regulations to whales.

A Whale of Bonuses

Whether you are a real fan of risky enterprises who is not afraid to place crazy high bets or a person with a more conservative style of gaming who can put at risk only the smallest possible sums of money, casinos offer appealing promotions to everyone. Nowadays, you do not need to be a whale to expect different incentives. The idea of gambling halls and platforms is to keep players, which can be achieved with generous bonus deals. It relates to both brick-and-mortar and Internet-based houses. Our advice is to take advantage of the incentives, enjoy their perks and play responsibly without losing control over the size of your bets.